This Privacy Policy explains which personal data we collect when you use LATENT (the "Platform"), how we use it, who we share it with, and how we protect it. This policy is prepared having regard to the data protection legislation in force in your country of residence and, where applicable, the EU General Data Protection Regulation ("GDPR").
Content data:the videos, images and comments you upload, your likes and who you follow.
Usage data:watch history, watch duration, device/browser information, IP address (for security and rate limiting).
Payment information:when you purchase a subscription — limited transaction information such as billing name, email, transaction amount and date. Sensitive payment details such as your card number are NOT stored on LATENT's servers; they are processed directly by our licensed payment service provider.
Creator payout information:for creators enrolled in revenue sharing — the bank/payment account details you provide to receive payouts, and, to the extent legally required, tax identification information.
Advertising and analytics data (once enabled):once advertising is enabled — your interactions with ads, device identifiers and limited behavioural data that helps us understand your interest in similar content. This data collection is only activated together with the consent/opt-in mechanisms required by applicable law.
2. How We Use Your Data
To create and verify your account and to provide the service to you.
To detect and prevent abuse (spam, bot behaviour, fake engagement).
To send you notifications (in-platform notices such as follows, comment replies and likes; transactional emails such as email verification and password reset).
To meet our legal obligations and to review reports.
To process subscription payments, issue invoices, and make revenue-share payouts to creators.
(Once enabled) to display ads and to carry out the measurement and reporting needed to fairly share ad revenue with content owners.
3. Sharing of Data
We never sell your personal data to third parties. We share it only in the following cases and only to the extent necessary: (a) with the infrastructure providers we need to operate the Service (e.g. cloud storage, our email delivery provider), (b) with our licensed payment service provider in order to process your payments, (c) once advertising is enabled, with advertising partners — only while the legally required consent mechanisms are active, and only using aggregated/anonymised measurement data that does not directly identify you, and (d) where required by a legal obligation or a request from a competent authority.
4. International Data Transfers
Some of the infrastructure and payment providers we use may operate servers outside the country where you or we are located (e.g. in the European Union or the United States). In such cases your data may be transferred across borders within the safeguards required by applicable data protection law (e.g. your explicit consent, or a country/contractual mechanism providing an adequate level of protection). While we seek to ensure reasonable security measures apply to such transfers, LATENT cannot be held liable for breaches occurring within third-party providers' own systems.
5. Data Security
Your passwords are stored irreversibly (hashed). Your payment card details are never held on our servers. Access to our servers is protected by measures such as authorisation, rate limiting and regular security review. Even so, no system is 100% secure. Provided we have not been negligent, LATENT cannot be held liable for unauthorised access, data breaches or similar incidents that occur despite reasonable security measures.
6. Data Retention
We retain your personal data for as long as your account is active, and afterwards for as long as required to meet our legal obligations (e.g. retaining payment records under applicable tax/accounting law). Once your account is deleted, data that is not subject to a legal retention obligation is permanently removed from our systems within a reasonable period.
7. Your Rights
You have the right to view and edit the data held on your account (via the Settings page).
You may request deletion of your account and its associated data.
To the extent applicable under the data protection law that applies to you, you may have the right to: learn whether your data is being processed; request information about it; learn the purpose of processing and whether it is used accordingly; know the third parties to whom it is transferred; request correction if it is incomplete or inaccurate; and request its deletion or destruction. These rights are subject to the exceptions provided under applicable law, the need to protect the rights and freedoms of third parties, and identity verification.
You can exercise these rights by contacting us at info@thelatentworld.com. We aim to respond to your request within a reasonable time, generally in line with the period required by applicable law (typically 30 days); however, this period may be extended due to the complexity of the request, the need for identity verification, request volume, or reasons beyond our control. Where we cannot reasonably verify your identity, or the request falls within a legal exception, we may partially or fully decline it.
For requests that are manifestly unfounded or excessive (e.g. repeated at unreasonable intervals), we may charge a reasonable fee or decline to act on the request, to the extent permitted by applicable law.
8. Cookies and Tracking Technologies
We use essential cookies / local storage to keep you signed in and to remember your preferences (e.g. your selected language); these are required for the Service to function and cannot be disabled. Once advertising is enabled, we may use additional cookies/identifiers to show personalised ads and measure ad performance; such cookies are only activated after your explicit consent, as required by applicable law, and can be managed through a cookie preference panel.
9. Age Requirement and Children's Privacy
The Platform is not directed at individuals under the age of 13, and we do not knowingly collect data from them. Paid subscription and payment features may only be used by users who are at least 18 years old, or who have the consent of a parent or legal guardian. If we become aware that a user under the age of 13 has provided us with data, we will delete it promptly.
10. Changes to This Policy
This Privacy Policy may be updated from time to time, in particular when new features such as subscriptions or advertising are enabled. We will notify users of significant changes. Your continued use of the Platform means you accept the updated policy.